ASPS Social Media Toolkit: Course 3 – Hashtags starts by describing what a hashtag is and what the advantages are to using them. The course will then address platform-specific strategies. For example, Part I of the course will discuss Instagram in particular. Part 2 will then cover not only the use of hashtags on Twitter, TikTok, and Facebook, but it will also introduce you to shadow banning and what steps you need to take to avoid it.  This is not for CME.